Case study · Concept · Social-media system
A reusable social-post system for a café
Kape't Buhay is a café that employs at-risk youth. It has a good story, but every Instagram post used a different font, colour, and style, so the café came across as smaller and less sure of itself than it is.
Practice project: Kape't Buhay is a fictional client. I completed the style sheet, templates, a month of posts, and content calendar so you can inspect the finished output.
The brief
The café didn't need more posts. It needed posts that look like they come from one place. The ask was a sample month of twelve posts (menu features, stories from the youth program, promos, quotes) that are unmistakably one brand, plus rules simple enough that "even the owner's nephew" could stay on-brand.
What I made
- A style system: two fonts, four colours, and one logo rule. Small enough that people will follow it.
- Four post types (menu · story · promo · quote) × four color themes: enough variety for a whole month, zero room for drift.
- A full 12-post launch month, exported print-crisp at 1080×1080, with captions and hashtags written in the content calendar.
- A one-page style sheet the client owns, simple enough for the owner's nephew.
Why it stays coherent
Every post inherits the same logo placement, tag, handle, and palette from shared components, so posts can't drift off-brand no matter who makes next month's. Variety comes from rotating the four themes and four post types, never from moving the logo or trying a new font. That's also what makes the monthly price fair: the expensive design work happens once, and every month after runs on the system.
The first payment covers the style sheet, templates, and first month. After that, the monthly pack is writing and production using templates that already exist, which keeps it affordable.
Your feed should look like one place made it.
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