Kape’t Buhay

Mini Brand Style Sheet
Instagram · v1 · 2026
by KikoWorks

The 4 colors — that's the whole palette

Persimmon
#DB6039
Hero color. Accents, prices, promos.
Espresso
#33231C
Text + dark backgrounds.
Cream
#F6EEE1
Light backgrounds + text on dark.
Olive
#6F7B45
The "life/growth" note. Quotes, variety.

The 2 fonts — both free on Google Fonts

Headlines
Bricolage
AaBbCc 0123 ₱ — weights 700 / 800
Use for: drink names, big statements, offers, quotes. Bold and tight. Never for long paragraphs.
Everything else
DM Sans
AaBbCc 0123 ₱ — weights 400 / 500 / 600 / 700
Use for: descriptions, captions, the @handle, small print. Clean and friendly.

Logo placement rule

Kape’t Buhay
  • Always top-left. Cup + wordmark, same spot on every post. Consistency is the brand.
  • Keep the margin. Logo sits one "cup-height" in from the top and left edges (the dashed guide).
  • Two colors only: "Kape" + "Buhay" in espresso or cream; the 't always persimmon.
  • Don't recolor, stretch, rotate, or add a drop shadow to the logo.
  • Don't move it to the center or bottom "for variety." Variety comes from color themes, not moving the logo.
Kape’t Buhay · @kapetbuhay · Cubao, QC Concept work by KikoWorks — fictional client for portfolio demonstration.