Case study · Concept · Brand + print + social

Opening-day design for a home bakery

Tinapay ni Aling Rosa is a Quezon City home bakery moving into its first storefront. It had a Facebook page of phone photos, a ₱3,000 budget, and one wish: "para mukhang legit" by opening day.

Practice project: Aling Rosa is a fictional client. I completed the proposal, budget decisions, and print-ready files so you can inspect the work itself.

ClientNeighborhood home bakery (fictional)

The askLogo, opening-day flyer, Facebook set

Budget₱3,000, kept as quoted

DeliverablesWordmark · A5 flyer · FB post · FB cover

The brief and the budget

The full request (a logo, a flyer in print and social sizes, and a cover photo) would normally cost ₱4,800–5,500. The practice brief set a ₱3,000 budget, so I reduced the scope instead of quietly discounting the work.

The resulting Opening Day Pack uses a focused wordmark rather than a full identity and brand guide. The flyer and Facebook pieces share one design adapted three ways. Excluded items are named so the boundary is clear.

I didn't cut the price. I cut the list of pieces, so the budget still paid for careful work.

What I made

A warm bakery wordmark with a line-drawn pandesal, free Google Fonts, and a five-colour palette the client can reuse.
An A5 opening-day flyer, print-ready with a PDF the print shop can use as-is.
The same design as a Facebook feed post (1080×1350) and a cover photo built to survive mobile cropping.

The wordmark

logo versions, palette, and type on one sheetOpen full size ↗

The opening-day flyer

A5, print-readyPrint PDF ↗

Aling Rosa opening-day Facebook post, cream and golden bakery design with scalloped awning

Facebook cover

essentials centered for mobile

₱3,000 · the Opening Day Pack, scoped to the client's budget

One hero design across print, feed, and cover, plus a reusable wordmark. Add-ons like the opening-day tarpaulin are quoted up front (₱800–1,200), never sprung later.

Opening something? Let's make day one look like year five.

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